I build companies and products that bring together technology, business, and craft.
I am Ahmed Alharbi, a Saudi founder building companies and products that bring together technology, business, and craft.
My journey
My professional background began in aircraft maintenance, operations, and supervision, then expanded into information technology, project management, product development, games, and artificial intelligence.
Those experiences shaped how I approach product building: operational discipline, technical precision, leadership, design, commercial thinking, and practical execution.
What each stage taught me
Operational discipline
From aircraft maintenance and operations, where no step goes undocumented.
Technical precision
From working in information technology, where small details decide whether a system works at all.
Leadership
From supervision and project management, where results are built through people, not tools.
Design
From working directly on the user experience inside the products I build.
Commercial thinking
From founding and running companies, where a product has to hold up as a business model.
Practical execution
From turning ideas into actual products instead of leaving them as slide decks.
Focus areas
How I think about building.
Build something useful, not just something impressive.
Good design should make the product easier.
AI should extend human capability.
Ideas become valuable when they turn into products.
Small details build trust.
A successful product holds together technology, the user, and the business model.
Ventures
Sedra Group
Founder & CEO — A Saudi umbrella for building and operating ventures across technology, business systems, AI, and creative services.
SALLEN Studio
Founder — A Saudi game development studio focused on original ideas, entertaining worlds, and scalable entertainment properties.
Education & background
The fields I have worked across, listed as background rather than as a CV.