SALLEN Studio
A Saudi game development studio focused on original ideas, entertaining worlds, and scalable entertainment properties.
- Role
- Founder
- Company
- Sedra Group
- Category
- Companies
- Type
- Game development studio
- Year
- To be confirmed
- Status
- Active
Placeholder artwork — to be replaced with final asset
Overview
A Saudi game development studio focused on building original games, entertaining interactive worlds, and scalable entertainment properties.
The opportunity
Original game ideas need an environment that lets them mature from concept into a complete play experience, rather than staying a pitch deck.
Vision
A studio that builds its own ideas and develops them through clear stages: from concept, to prototype, to a play experience that can scale into an entertainment property.
My role
Founder — Sedra Group
Process
Concept
Developing the game idea, its world, and its art identity before any code is written.
Prototype
Building a prototype that tests the core loop: is it actually fun?
Production
Expanding from the core loop into a full experience with content and progression.
Key features
- Original ideas and worlds
- Play value proven before scale
- A clear path from concept to production
- Ambition to build scalable entertainment properties
Current status
- The studio is established, with four game projects at different stages.
- The studio's creative and production direction has been set.
Next steps
Move the current projects to more mature stages.
Grow the development team.